portfolio

As Bob's Discount Furniture’s first in-house copywriter, I write and co-direct over a dozen campaigns each year, taking the production from a department-wide brainstorm, through scripting, casting, pre-production, and shooting.

When pivots inevitably come from the top, I work closely with our Director of Production to retool what we have, leverage our incredible in-house animation team, and deliver creative and compelling ads for a national audience to great success—in 2023 our Oh My Bob campaign achieved over 400 million media impressions!

In June 2024 my organic TikTok response to Jordan_the_stallion8 garnered over 1.5 million views and marked Bob’s Discount Furniture’s first viral video.

Some of my most diverse copy samples can be found in my social media work. I’ve written for edgy fashion brands featured in People Magazine and The Zoe Report, Korean skincare, the top neuroscience podcast, indie films, Shakespeare theaters, and nationally recognized furniture retailers—each requiring a distinct voice with wildly different audiences.

Being able to adapt my writing style to a brand’s unique voice is one of my greatest strengths.

In two years, I’ve written over 25 homepage takeovers for various campaigns. I’ve launched a new brand catchphrase, experimented with a minimalist (for Bob’s) lookbook, and turned up the volume on a super promotional holiday campaign.

Let’s face it, blogs can be boring…but mine aren’t!

I’ve honed my skills in incorporating SEO, driving traffic with super glanceable how-to's, and taking some snooze-worthy product blogs (it’s mattresses…shh!) and turning it into attention-grabbing content that keeps them coming back for more.

Click to read some of my pieces below!

In 2020 a short film I wrote and produced, The Big Ask, did a small turn on the indie film festival circuit. 222 Pictures picked it up for development into a larger project with Judy Greer attached as director, and Shaz Bennett as showrunner. Below are selected slides from the pitch deck of that project.